Marketing, Advertising, Brand and Comms Leadership
| Advertising and Marketing Management | Integrated Marketing Strategy | Digital Advertising | Agency Management | Social Media Management | Public Relations | Brand Management | Corporate Communications | Team Leadership | Strategic Planning | Digital Product Development | Cross-Functional Collaboration |
About
A transformative, data-driven Marketing and Corporate Communications leader with a proven history of architecting and executing strategies that drive record-breaking growth, market share expansion, and enterprise value. Adept at building and mentoring high-performance teams that deliver quantifiable results. A trusted advisor to C-suite and board members, skilled at translating marketing initiatives into measurable P&L impact, enhancing brand equity, and leading enterprise-wide digital transformation.
Career Highlights:
Brand & Revenue Turnaround
Led a complete corporate rebranding that reversed market-share decline and delivered 7 consecutive years of customer and deposit growth.
High-Stakes Partnership Leadership
Directed the $7M annual NBA partnership for BBVA, delivering a $2.5M national TV campaign featuring Kevin Durant on time and 10% under budget.
Organizational Transformation & Cost Efficiency
Built a world-class marketing organization from the ground up, eliminating agency dependency to drive $1.5M+ in annual savings and increase creative capacity by 900%.
Portfolio
Below you’ll find a selection of the work my creative teams and agencies have produced under my direction. Higher res imagery available on request.
